Caffè Nero dials up in-store theatre
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Caffè Nero’s baristas will be giving bartenders a run for their money from this month when they shake up softtails to order for the first time that offer further choice for calorie counters. The new Caffè Nero Shaken range presents four flavour combinations: two zero calorie Iced Teas and two reduced sugar Lemonades. Caffè Nero Shaken joins a further 11 iced drink blends, including iced coffees, Frappès and luxurious new Frappé Crémes for when customers are in the mood to indulge – all of which baristas will mix up on the spot, to dial up in-store theatre.
Caffè Nero is launching the experience in all 650 UK Caffè Nero stores.
Helen Jones, Group Executive Director of Caffè Nero comments: “Our baristas take great pride in offering personal and friendly service. This new range allows them to show their flair while shaking up these delicious and refreshing Iced Drinks. We’re also pleased to offer our customers more choice – from helping them reduce their sugar intake to meeting appetites for delicious indulgence”.
The launch coincides with a number of new initiatives from Caffè Nero in its 20th anniversary year, including its first foray into grocery retail: offering its House Blend Classico via Ocado since April.
