Freeman announces new hires at London agency

Freeman has appointed two new directors to its agency team at FreemanXP in EMEA. Philippa Fann joins as director of client services, and Melle Pama has come onboard as creative director.
Fann brings 25 years’ event industry experience to the business, working both in the United Kingdom and South Africa. She was most recently employed by agency Touch Worldwide, where in her role as project lead worked on the delivery of events for renowned technology, beverage and automotive brands.

During her 12 years as project/operations director at Imagination, Fann worked on a top automotive account, responsible for the development, project management and implementation of the brand’s European/global automotive show programme. At a previous agency, she worked on dealer events for another leading car brand.

Based in Amsterdam, for the last 15 years Pama has specialised in creating and realising brand activation projects for top companies. He is a particular expert when it comes to largescale events such as World Expo/World’s Fair, having developed projects for the event since 2005. Pama is the founder of Expo Pavilion Group, a multidisciplinary platform that brings
award-winning specialists in the field of brand experience together.

Jordan Waid, vice president, brand experience at FreemanXP in EMEA commented: “In three short years we’ve grown from a three-person team to a full-service brand experience agency, and we’re looking to further spread our wings throughout the EMEA market. “Melle is well equipped to support the agency as we continue to grow and expand. His unique understanding of the brand experience industry globally and expertise in creating spatial narratives and storyworlds will prove a great contribution to the agency. It is great to be reunited with Melle, who I first met when we were both employed at Cheil’s Munich Design Lab.”

Waid added: “Having worked with Pip for many years at Imagination, I’ve seen first-hand her passion for brand experience and personalised approach to clients’ projects. “Pip has the unique ability to not only manage the delivery of large-scale events for globally renowned brands, she is a storyteller in her own right, and works with clients to ensure the creative concepts we ideate come to fruition, in turn helping them achieve their objectives. I look forward to working on many more exciting projects with Pip, both in the UK and much further afield.”