Gymshark makes a splash in Birmingham with Ambient

Ambient launches weeklong street stencil, flyposting and projection activations for Gymshark.

Experiential marketing agency, Ambient, has this week launched a street marketing campaign in Birmingham for fitness brand Gymshark, who recently opened its new, larger HQ in the city. The campaign looks to drive awareness and traffic to the brand’s pop-up shop in the trendy Digbeth area of Birmingham.

The campaign running over one week from 8th May involve creative street stencil and flyposting around urban locations of the city as well as attention grabbing projections taking place in the evenings at various areas including Bullring and Grand Central Station.

This is the first project that Ambient has delivered for Gymshark, who is growing rapidly as a major international fitness and sports brand.

Gymshark’s Rachel Humpage comments: “The aim of the campaign is to disrupt Birmingham ahead of our pop up store on the 12t h and 13t h of May. This pop up store is special to us as we are a proud Birmingham brand. We wanted to amplify our brand in our home city and at the same time, create an inclusive experience for people across the city whilst always giving them a brand they can be proud of. We’ve used tried and tested media channels in an unconventional way to bridge the gap between online and offline.”