Badoo appoints Frank to activate ‘The Longest Date’ summer experiential brand campaign

On 21^st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches.  Frank will manage all PR, influencer, celebrity and experiential surrounding the activity.

Badoo was founded in 2006 by Andrey Andreev and has since cemented itself as the world’s largest social discovery network, with over 350 million users, 60 million active users each month, 300,000 daily sign-ups, 600 million swipes each day and 6 million matches each day. Available in 190 countries and 47 different languages, with its largest presence being held in the UK, France, Brazil, Russia, Spain and Italy – the app even has 200 users on the remote Christmas Island.

Andrew Bloch, founder and group managing director at Frank, comments: ” What sets Badoo apart from its competition is the confidence to encourage single people to get offline and date in the real world. The Longest Date will do just that and hopefully see love blossom in the summer sunshine.”

Tristen Lee, Global PR Lead at Badoo, adds: ” We’re thrilled to be working with Badoo to make the longest ever date a reality. When Frank came to us with their Longest Date creative, we knew it was an idea we had to make happen. Not only did Frank’s thinking and sparky creativity tie so perfectly to our brand positioning but the event concept is fun and one we know will resonate with our target audience.”