Promohire collaborates with ‘In The Style’ to launch Dani Dyer’s new fashion collection

Online fashion brand ‘In The Style’ celebrates the upcoming launch of its new collaboration with Love Island 2018 winner Dani Dyer from the roof of an open top bus tour in London.

Promohire transformed their bus into the main attraction for the press photo call, which started its tour at South Bank. Dani is touring key locations across London, and using the bus to communicate key messages for the campaign.

Both the external and internal branding for the bus is all about championing girl power, inclusivity and the sisterhood – which Promohire have reflected in both the external wrap and the props inside the bus.

Promohire worked with the In The Style team on the logistics for the campaign and provided a driver.