Sloane Stanley announces Christmas pop-up duo
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Sloane Stanley has announced the opening of two luxury fashion pop-ups in the heart of Chelsea. London based fashion retailer, Seren, has opened their UK debut pop-up at 279 Fulham Road, while artisan lifestyle brand, An Indian Summer, has also returned to 340 King’s Road for their second pop-up this year.
Currently retailing on Net-A-Porter, silk experts Seren have built their London based fashion label after launching online in 2017. The aspirational brand has amassed an enviable demographic of 25-40 year olds who continually choose their stylish silk pieces, including jumpsuits, playsuits and dresses. Seren’s pop-up is now open and will be available until Saturday 14 December.
Additionally artisan resort-wear brand, An Indian Summer, has returned to Chelsea for their third pop-up following two highly successful previous showings. Characterised by use of eclectic prints, natural fibres and handcrafted textiles, An Indian Summer’s trend led collections are available on the King’s Road until Christmas.
Lucia Dailey, Founder of Seren added: “It was important for us to work with owners who share our vision of delivering the very best, which is why we approached Sloane Stanley. Choosing the right location for our first bricks-and-mortar store was crucial for raising brand awareness, and the unique mix of local and international visitors provide the ideal catchment for us paired with the allure of being in the centre of Chelsea. We have received a great response from visitors so far and are very much looking forward continue welcoming shoppers in the run up to Christmas.”
Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said:“The openings of Seren and An Indian Summer highlight our successful approach to providing shops-on-demand, which enable our visitors to enjoy seasonal and popular pop-ups throughout the year. As a proactive landlord, we endorse innovative leasing strategies because sought after retailers such as Seren and An Indian Summer, enrich our estate. The chic and beautiful resort-wear offered by both retailers will appeal greatly to our travelling catchment, and strengthens our current fashion offering for all seasons and international escapades.”
This news follows the recent signing of premium tile retailers, Mandarin Stone, to 255 Fulham Road, as well as gourmet traiteur and delicatessen, Colette, to 315 Fulham Road. Both sites are set to formally open their doors in January 2020.
Savills and Miles Commercial represented Sloane Stanley. Seren and An Indian Summer represented themselves.
