EcoEvents rebrands to become Syntiro Associates

Specialist sustainability consultancy EcoEvents has rebranded to become Syntiro Associates in a move that reflects the consultancy’s evolution over the last two decades.

Since its conception in 1997, the consultancy has specialised in transforming the way that creative agencies integrate sustainability practices across their businesses and has worked with many world leading creative organisations including M&C Saatchi, Havas, DRPG, RPM, First Protocol, EVCOM, ExCeL and with GL Events for LOCOG (for the London 2012 Olympic and Paralympic Games).

Sam Wilson, founder and managing director of Syntiro Associates said: “The consultancy’s evolution has been driven and shaped by our clients who recognise the value of creating a fully integrated approach to sustainability. We still specialise in the creative sector, and one of our key benefits is that clients are able to draw from our suite of specific services and our world class team of experienced associates, as and when they need to. Our name and brand needed to reflect our way of working and the breadth and scope of what we do; Syntiro is a Greek word that means both support and sustain – and this sums up exactly how we work with our clients.

“The creative industry is very different to some more ‘traditional’ industries such as manufacturing or finance, and therefore implementing standards across this sector needs a tailored approach. We understand the culture of creative companies and we create bespoke frameworks that are built for the needs of individual organisations to enable them to gain the ISO standards they need whilst enhancing creativity, speed of response and ability to exceed client expectations.”

Syntiro’s experts are skilled at taking creative organisations through a wide range of ISO standards – including health and safety, energy management, quality control, information security and of course sustainability.