Evian activates its Wimbledon sponsor status with integrated brand experience

Evian,the official water of Wimbledon, is offering tennis fans the chance to win tickets to The Championships with London’s first real-time Evian Ball Hunt. The Evian ball boy will set clues of his whereabouts every day between June 22nd and 25th on Twitter @evian_uk and on Facebook. Followers can then race to find him and if they ‘check in’ to his location he will give them a numbered Evian tennis ball. Each day one Evian ball will be chosen and the winner will receive a pair of exclusive VIP Wimbledon tickets.

Laura Pope, Evian brand manager said: ‘The Evian Ball Hunt is just one part of our summer campaign to bring the Evian Live young spirit and Wimbledon partnership to life. We have also planned a heavyweight London outdoor advertising campaign featuring Evian brand ambassador and women’s world number one Maria Sharapova in an Evian Baby Inside campaign t-shirt. There will also be Wimbledon themed Evian bottles for sale and some great special offers across the UK.

‘In SW19 there will be a Live young experience for tennis fans in the Wimbledon ticket queue, and inside the grounds we will have an Evian Café and our legendary VIP Live young Suite.’

For more chances to win tickets and £1,000 to spend on a Wimbledon outfit clothes, tennis fans can visit the Evian Style Guide, a joint project between my-wardrobe.com and Evian and essential reading for any tennis fashion follower.Fans travelling to The Championships from Wimbledon and Southfields underground stations will be given Evian samples by Live young ambassadors. And people waiting or camping in the world famous Wimbledon queue will get the chance to Live young in the Evian pink shipping container, complete with a ping pong table, umpire, photo competition and strawberry and cream milkshakes (made with Evian of course!). Guests who strike the best Live young poses each day will stand a chance of winning afternoon tea in the Evian Live young Suite.

Inside the Wimbledon grounds, Evian’s Live young Suite will return this year to host a bevvy of glamorous celebrities and press. Inside, guests can enjoy a bespoke suite design which reflects the Live young philosophy, as well as games like table tennis and a retro tennis themed photo corner designed to bring out the inner child in every guest.

For people more interested in off-court action than sporting prowess, Evian is continuing to partner with The All England Lawn Tennis Club to create a series of videos capturing all the behind the scenes gossip, fashion and atmosphere which will be screened on Wimbledon.com.