Gekko reappointed by Epson
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Gekko has been reappointed by leading printing and imaging brand Epson, following a competitive agency review.
On behalf of Epson, Gekko is responsible for recruiting, managing and developing the Sales Support Representative (SSR) team with a host of training initiatives. The SSR team operate across Epson’s retail channel in the UK and Ireland. This specialist team supports Epson’s store engagement, acting as key Epson sales representatives and brand ambassadors. The team are responsible for supporting sales targets and increasing store staff engagement with the brand.
Dan Todaro, managing director, Gekko, comments: “We are delighted to be continuing our working relationship with such an iconic brand. During the past five years, we have been extremely proud of delivering Epson a team of highly effective individuals, who not only understand the brand inside and out, but realise the impact they have on the company’s sales and profitability. I am confident that the SSR team have fulfilled an important role in assisting Epson become the number one printer brand in the UK”.
Rachel Doyle, UK channel marketing mganager, Epson, comments: “It is great to be able to continue working with Gekko. The company continues to innovate and demonstrated during the pitch process how well they understand the consumer retail sector and more importantly how Epson engages with this sector.”
