Ambient helps Slice activate Triumph’s London Fashion Week lingerie sponsorship

Lingerie brand Triumph has announced that it is to become the first-ever official catwalk lingerie supplier for London Fashion Week. As part of the agreement Triumph will be providing shows, stylists and designers with all their lingerie needs for London Fashion Week including lingerie for their catwalk shows.

To promote Triumph’s sponsorship of the London Fashion Week, Ambient WW has been commissioned by Triumph’s PR agency Slice to create a spectacle around town.

Kicking off tomorrow, the activity will see 3 Triumph branded Vespa Scooters ferry sexy lingerie models through town for 10 hours between 10 am and 8pm every day between 13th and 18th September.

Following a central London photo shoot for the campaign, which took place last week, the Scooters will tour locations including Mayfair Hotel, Somerset House, Piccadilly Circus, Trafalgar Square, Covent Garden, Endeavour House, the London College of Fashion, Granary Building, Oxford Circus and Regent Street during the upcoming campaign.

Triumph is also set to launch its spring 13 Essence luxury collection, fronted by supermodel Helena Christensen with a party which will take place during the London Fashion Week. Ambient’s scooters will be targeting this exclusive “invitation only”. For this campaign Ambient is providing the fully branded Vespa Scooters, fully branded Helmets, fully trained Scooter riders and rider uniforms.