iD In-store set to demo Sage by Heston Blumenthal
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Sage Appliances have joined forces with product demonstration expert’s iD In-store to exclusively launch their new home appliances range, Sage by Heston Blumenthal. The range will be available to purchase at leading department stores including John Lewis, Harrods, Selfridges, Lakeland and House of Fraser from Tuesday 21st May.
iD will support the launch with expertly trained in-store ambassadors to provide live product demonstrations and show just how enjoyable cooking can be with the right appliances. The range, trialled and tested by Heston himself offers 16 premium appliances designed to demonstrate that ‘perfection is possible’ when it comes to cooking at home.
The in-store range features a Tea Maker with the functionality to program the right temperature and steeping time to make your perfect cup of tea (whether you’re partial to Earl Grey or Assam). There is also an ice-cream maker which can provides variable levels of hardness along with a nostalgic ice-cream van theme tune to revert you back to your childhood days.
David Gubbin, sales and marketing director UK at Sage Appliances said, “We really want to focus on how much our products can provide the simple moment of brilliance in the kitchen and need in-store ambassadors who are passionate about food. We know that iD’s in-store ambassadors will be able to bring our products to life at the point of purchase which is integral to the launch.”
Emma Ede, MD of iD said, “We are absolutely thrilled to be part of this exclusive launch. It’s a fantastic range and I am confident that our knowledge and expertise within the in-store environment will ensure that consumers will associate the best possible experience with the brand first hand.”
