Lovefone opens world’s smallest repair shops

Lovefone are opening up the world’s tiniest repair shops inside British red telephone booths. The first of its kind was unveiled on Tuesday, 16th August 2016 on Greenwich High Street next to The Mitre pub.

The advent of mobile technology has made the iconic red telephone boxes obsolete.  Lovefone is bringing these listed structures back into public service by creating tiny mobile phone repair shops with a free charging service.

Lovefone has started with locations in Greenwich and Knightsbridge and is planning another 6 boxes in London. The aim is to have 35 locations in London over the next 18 months with Franchise opportunities available outside London.

Rob Kerr, Lovefone Company comments: “High street retail in London has become very expensive and difficult to acquire with the exposition of food chains like Pret, Pod and Cafe Nero.

We were actively looking for capital efficient ways to scale when I wandered into a red call box at Virgin Starup headquarters one day and had a light bulb moment!  We already send technicians across the city on bikes with a briefcase of parts so the phone box is actually just enough space for a tiny repair shop.  They also happen to be located on most major high streets in the UK, there are 7000 in the UK that get used on less than once per month by the public.

Now the we have the first in place we’re seeing a great response from the public.  We’re keen to drive local awareness of our presence in the communities where were launch so experiential will be key.”