FMBE Awards announces 2017 shortlist
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The Field Marketing and Brand Experience Awards has announced its shortlist for 2017. Awards Director, Frank Wainwright comments: “As usual the shortlist will create celebration and disappointment – we have far more that don’t make it through than do. My thanks go out to all entrants, who have proven once again that FMBEs are the ones that the best of the best truly want to win. To the celebrants, I can add my full congratulations. You have made it through a thorny and intense judging process and the exacting eyes of 70+ experts from our industry. To the entries not making it through, I can only say commiserations – you were up against some stellar brand activity from the UK and globally. The shortlist is awash with prestigious brands and agencies, performing at the peak of their powers, and no decisions were made lightly. FMBEs are judged slowly – 2 categories per day – and I am sure that our finalists will represent so much that our industry can be proud of.”
For those that have made the shortlist, and for those who want to party and network with our industry’s elite, we will look forward to seeing you at the Awards Ceremony at Troxy on 19th October. The awards page has booking forms.
For those not making this shortlist, FMBE has a feedback service. Feedback requested from the organisers now is typically provided after the award’s night on October 19th so that comparisons with the winners can be relayed.
The Field Marketing Awards
Category A: Sales Campaign of the Year
Field Sales Solutions, innocent
FMI, Electric Ireland
McCurrach, Microsoft
Mash, Dyson
REL, GSK
REL, Tetley (Independent Wholesale)
Warburtons (Toastie Pockets)
Category B: Sales demonstration or sampling
Gekko, Grundig
Mash, Lavazza
N2O, Felix
REL, Dell
REL, Panasonic
TRO, Lucozade
Category C: Field data award
Logobrand, Wrigley
McCurrach, Analytics, Kimberly-Clark
MKTG, Norwegian
Retail 7, Huawei
REL, Danone/RedBull
REL, Weetabix
Category D: Instore Marketing
Gekko, Toshiba
Logobrand, Wrigley
Logobrand, William Grant
McCurrach, Heineken
REL, Oreo
TRO, Vans
Visual Thinking, O2
Category E: Tactical Campaign
Field Sales Solutions, innocent
Gekko, Freeview
Logobrand, William Grant
Powerforce, AG Barr
Powerswitch, Harpic
REL, Tetley (Healthy January)
Top Notch, POWA
Category F: Team of the Year
Gekko, Acer
Kellogg (Field Sales Europe)
Molson Coors Brewing Company (Lease & Tenancy)
McCurrach, Unilever Ice Cream
Powerforce, Molson Coors
REL, DWRB
REL, Mondelez
REL, Weetabix
The Brand Experience Awards
Category G: Sponsorship Activation
Banana Kick, Satsuma Loans
FreemanXP, Vodafone
GMR, Lowe’s
Hope&Glory, HTC Vive
Initials, Pepsi Max
MKTG, Fitness First
MKTG, Wickes
Category H: Roadshow/Shopping Centre
Circle Agency, Orbis
CSM Live, Lidl
Haygarth, Clarins
iD, Co-op
MKTG, European Respiratory Council
TRO, Lucozade
Undercurrent, Samsung
Category I: Immersive brand event (mass consumer)
Circle Agency, Dorset Cereals
Hope&Glory, IKEA
MKTG, Gore-Tex
MKTG, Norwegian
N2O, Tesco
Produce UK, Powerpuff
TracyLocke, Ferrero Rocher
Category J1: Immersive Brand Event (Controlled – B2B/ B2E focus)
Circle Agency, Jordans
DRP, Nationwide
DRP, Triumph
McCurrach, Microsoft
MKTG, Dentsu Aegis Network
Momentum, Microsoft
Willow Park, Panasonic
Category J2 (Controlled – B2C/ Consumer Influence)
CSM Live, More Th>n
GMR, Vega
Momentum, Hoegaarden
Multiply, Highland Park
Urban Nerds Collective, Puma
Wasserman, Bombay Sapphire
Woof with Kaper PR, Maille
Category K: Integration/ Amplification
Circle Agency/ McCann Central, Vaillant
CSM Live, More Th>n
Hills Balfour/MDSG supported by Space&People, Las Vegas
Hope&Glory, Marie Curie
Ignis, Sheraton
Noise Agency, Ricola
TracyLocke, Ferrero Rocher
Category L: Interruptive Experience
Banana Kick, Leeds Clean Air
Circle Agency, Dorset Cereals
Hope&Glory, Marie Curie
Limited Space & Hammerson, ‘Passengers’ (Sony Pictures)
MKTG, Norwegian
PrettyGreen, Pandora
Sense, Jacobs
Category M: Creative Campaign
FreemanXP, Vodafone
Initials, Walkers
JC Decaux, Fast & Furious 8
MKTG, Norwegian
Popcorn PR, Moonpig
Wasserman, Bombay Sapphire
Woof with Kaper PR, Maille
The FMBE Awards
Category N1: Brand Ambassador of the Year (Field Sales/ FMCG)
David Byrne, PRL, Pladis
Elsa Dodds, REL, Mondelez
Caroline Firkins, REL, Tetley
Jordan Halsman, Powerforce, Molson Coors
Emma Hanley, Field Sales Solutions, Ferrero
Sheila Laidlaw, REL, Tetley
Paul Scattergood, REL, Weetabix
Category N2: Brand Ambassador of the Year (Experiential/Sampling)
Andrew Donald, Real People, Multiple Brands
Jean Lowe, Fizz Experience, The Food Warehouse
Stefano Magaritelli, Love the People, Samsung
Maddie Pearce, Hel’s Angels, SSE
Category N3: Brand Ambassador of the Year (FMBE – Consumer Technology)
Val Cross, FMI, Nespresso
Eleanor Edwards, Retail Marketing Group, Panasonic
Johanna Knaapi, Retail Marketing Group, LG
Laura Landamore, Willow Park, Multiple Brands
Bruno Murari, REL, Nikon
Matthew Paul, McCurrach, Microsoft
Sarah Valenza, Gekko, Google
Category O: Small Scale/ Local
Circle Agency, Fuller’s
The Fresh Group, Co-op
GMR, Johnsonville
Independent Events, Road Respect
McCurrach, Magnum
MKTG, Braintree
MKTG, Cancer Research UK
Category P: Product Launch/Relaunch
Circle Agency, PlayStation
McCurrach, Andrex
MKTG, Toyota
REL, Oreo
REL, Tetley
REL, Weetabix
Warburtons, Toastie Pockets
Category Q: Shopper Influence
iMP, Wall’s Ready Baked
N2O, Felix
Powerswitch, Nestle
TRO, Ribena
Woof with Kaper PR, Maille
Category R: Interactive Brand Engagement
Haygarth, Clarins
Hope&Glory, HTC Vive
HPS Group, BMW Group
McCurrach, Microsoft
MKTG, Braintree
MKTG, Cancer Research UK
TRO, Vans
Category S1: Stand/Display Unit (Instore/Kiosk/ Indoor)
Custodian Consultancy, An Post
Custodian Consultancy, Pedigree
PRL, Diageo
Retail Marketing Group, Lenovo
Undercurrent, Samsung
The Yard Creative, Protein Haus
Category S2: Stand/Display Unit (Outdoor/ Shopping Centre)
Energy, Rolls Royce
MKTG, Gore-Tex
MKTG, Norwegian
Promohire and Jackanory, Cadbury
Sense, innocent
Wasserman, Sky
Whynot! Thinkpeople, Blu
Category T: Operational Success
Circle Agency, PlayStation
Field Sales Solutions, The Health Lottery
Fizz Experience, Costco
IQOS (Philip Morris), Concept Store
MKTG, Cancer Research UK
Momentum, Microsoft
Wasserman, Bombay Sapphire
Category U – Professional Agency Team
Fizz Experience, Costco
FMI, Electric Ireland
Gekko, Google
McCurrach, Unilever
PRL, Staff Capability Development Strategy
REL Field Marketing, Great Place to Work
Retail Marketing Group, LG
Category V: Special Award, Multibrand Event or Partnership
Frukt, Jagermeister
Grocery Gurus, Gastro Alfresco (Multibrand)
Grocery Gurus, A Better Breakfast (Multibrand)
McCurrach, Pepsico
Momentum, GSMA
Momentum, Microsoft
TRO, Lucozade
Category W: Field Marketing Agency of the Year
Field Sales Solutions
Gekko
Logobrand
McCurrach
PRL
REL Field Marketing
Retail Marketing Group
Category X: Brand Experience Agency of the Year
Circle Agency
CSM Live
Hope&Glory
MKTG
Momentum
TRO
Wasserman
