23red Hires Susan Poole as head of strategy

Creative agency 23red, has appointed Susan Poole, formerly chief strategy officer at ZAK, as head of strategy.

Reporting to 23red’s CEO and founding partner, Jane Asscher, Poole will be joining the senior management team and will be responsible for developing strategies that underpin individual and organisational behaviour change.

The role will see Poole lead and develop the agency’s strategy, planning and insight capability via recruitment, training, and development. One of Poole’s main objectives is to drive an effectiveness culture within the agency via measurement, evaluation and awards into the agency.

Poole will continue to build on 23red’s success in developing behaviour change strategies for key clients including Thames Water, NHS Blood and Transport and Public Health England. She will use her skills and experience to evolve the agency’s point of view and support 23red’s new business drive.

Jane Asscher, CEO and founding partner at 23red said: “We are delighted that Susan has chosen to join the team. She is a real expert in behavioural economics and is a leading light on emerging futures including the role of AI in our industry. We have no doubt her experience in both planning and leading will drive our strategic offering to the next level.”

Susan Poole, head of strategy at 23red added: “I am very excited to be working with 23red. Their ethos on changing behaviour for the better is a real passion of mine and I can’t wait to work on projects that make a real difference to people’s lives.”

Poole is an IPA Effectiveness Grand Prix author and a NABS Fast Forward mentor who is committed to helping develop talent within the industry. She will play a big part in recruiting and nurturing the team at 23red.