A Jam Packed Summer for Circle Agency and Bonne Maman

Bonne Maman has enlisted brand experience expert, Circle Agency, to activate the second half of its ‘House of Bonne Maman’ tour, which takes to the road from the 26th August starting at Manchester Arndale. Circle Agency will once again host the Bonne Maman homely pop up kitchen to offer food lovers the chance to try all of the delicious Bonne Maman jams, conserves and compotes.

Showcasing Bonne Maman’s products at their best, Circle Agency will be hosting banquets throughout the day, so that selected shoppers can join for brunch, afternoon tea or dessert at the family dining table. New to the menu will be traditional French Bonne Maman Madeleine cakes, for those looking for a tasty snack as part of the afternoon tea banquet. The stand will also host a range of children’s activities, product samples and the chance to buy Bonne Maman produce and bespoke gifts there and then.

Following its first stop at Manchester Arndale, the ‘House of Bonne Maman’ will then visit Southampton, Scotland, Brighton, Newcastle, Cardiff and Birmingham.

Claire Stokes, MD and founder at Circle Agency commented: “We’re proud to be taking such a loved family brand on the road, and keeping it true to its roots with simple recipes and high quality execution. The House of Bonne Maman is designed to be homely and inviting to reflect the brand’s family values and traditional recipes. By inviting shoppers to sit down at our kitchen table, we hope to recreate the particularly special breakfast period- where families create moments that they can truly cherish.”