Acer, Agent42 and Blackjack team up for BA Club Lounge promotion
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Electronics manufacturer Acer and its UK experiential agency Agent42 have teamed up with Blackjack Promotions for an experiential campaign inviting passengers at London Heathrow’s T5 BA Club Lounge to try out the latest range of Acer and Microsoft touch type devices.
Between June 17 and July 11, Blackjack will provide four brand ambassadors per day to engage with passengers on a range of Acer products through live product demos. The staff, which have been fully trained on Acer products and bring a strong background in technology, will also be on hand with more information in an effort to drive sales online.
The stand, managed by Agent42, will also feature a British Airways host to help engage passengers by offering a range of VIP treatment including drinks and snacks.
Blackjack Promotions’ account manager Natalie Brown says: “We are delighted to have been chosen to provide the staff to engage with business travellers at BA’s Club South Lounge. All of the staff bring a strong background in technology to ensure they have the relevant know-how to inform passengers on Acer’s range of products. This is just another example of the broad range of expertise Blackjack has to offer.”
