Activbod’s National Fitness Day shower cap stunt to promote physical activity
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On a mission to raise the nation’s heartbeat, activbod are showering London’s cycling commuters with rewards for getting on their bicycles. To raise awareness of UKActive’s National Fitness Day 2015, on Wednesday 9th September, the team behind the body and skin care range will descend on the capital’s roadside and railway station bike racks to make sure cycling commuters are ‘(re)covered’. 30,000 of the eye-catching saddle covers with ‘cheeky’ slogans will not only keep cyclists’ bums dry for the ride home but double up as a shower-cap for use at home or the gym.
Consumers are encouraged to tweet their postcode to the active Team to ensure that they get their saddles covered. – the first 100 to post selfies wearing the cheeky showercaps to social media will win an activbod goody bag.
Activbod’s range of products is designed to help people prepare for and recover from physical activity.
