Amplify bolsters intelligence offering with new hires

Amplify is serving increased client demand for the agency’s insight and intelligence offering by hiring an academic as brand editor, a gaming specialist as project manager and by creating two new strategy director roles.

Jade French re-joins after a three-year hiatus as brand editor to support Amplify’s strategy team while also overseeing the agency’s comms across all channels. Currently studying to become a doctor of philosophy (Ph.D) in english literature, French will combine her role at Amplify with teaching in poetry, narrative and modernism at Queen Mary, University of London.  French also lends her expertise to Not So Popular: the arts collective and social enterprise she founded 10 years ago that actively encourages grass roots creativity through cultural events.

Gaming industry insider Mark Buckley joins as project manager to serve Amplify’s continually growing roster of gaming clients including PlayStation and Rebellion. Having managed communities for games developer Codemasters (the brains behind Formula 1 videogames), Buckley’s most recent role was marketing for Game, helping to launch the UK Masters gaming tournament and the Belong brand, while collaborating with the Insomnia Gaming Festival team to deliver esports offerings. Buckley’s arrival at Amplify sees him become an unrivalled source of sector-specific knowledge for both Amplify itself and clients that want to explore gaming’s burgeoning marketing opportunities.

Amplify’s two new strategy director positions will be filled by Christophe Brumby and Sophy Critoph. Brumby, who has a background in men’s fashion marketing, is being promoted from senior creative strategist. Critoph, who joined Amplify from Portas in May 2018, moves up from senior strategist. Reporting into strategy partner, Dan Minty, both are promoted in recognition of delivering strategic excellence and cultural relevance for all of Amplify’s clients – especially Google Pixel, YouTube Music and Fit Flop – while also contributing significantly to multiple new business wins.

Amplify’s strategy partner, Dan Minty, said: “Marketers come to us not only for our creativity and production excellence, but also for the robust thinking and audience intelligence that underpins our work. Alongside initiatives like our on-going Young Bloodresearch platform on British Youth Culture, which was originally launched in 2016, these promotions and hires ensure we continue to meet clients’ expectations for cultural expertise and strategic counsel.”