Anchor Cheddar goes on sandwich tour
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Kicking off on Thursday 6th February, the Anchor Cheddar ‘The Cheese Sandwich Needs You’ tour will be travelling the breadth of the country, taking in over 100 different locations in a bid to save the classic cheese sandwich.
The team on board the branded bus will be equipped with loud speakers and campaign flags asking consumers to #getonboard and pledge to help save the cheese sandwich. Hundreds of thousands of Anchor Cheddar cheese sandwiches will be handed out to those joining in the campaign.
The tour is supported with an on pack promotion (launching at the end of March and running for four weeks) on Anchor Mature Cheddar across major supermarkets, offering consumers the chance to claim a free Anchor Cheddar sandwich tin.
Louise Thornton brand manager at Anchor Cheddar says, ‘”The cheese sandwich has declined in popularity over the last few years and we are on a mission to bring it back. The Cheese Sandwich Needs You tour gives us the opportunity to not only sample hundreds of thousands of people across the UK, increasing awareness of the great taste of Anchor Cheddar, but also gives us a talking point which the whole nation can get behind.”
Agency whynot! is behind the tour.
Visit www.facebook/anchordairy to find out further details of the tour.
