Avantgarde Sport launches with SportsAid pledge
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Fresh from its 2012 success, live marketing agency Avantgarde London has launched a new sport division designed to help clients of all sizes maximise the value of their sport association through experiential and live events.
To demonstrate that sport really does run through Avantgarde’s veins, the agency will be supporting SportsAid, contributing 5 % of its project fees to this great charity which helps young athletes.
The global Avantgarde network specialises in creating fans for brands. It combines the power of live event and digital to create memorable brand experiences and natural brand advocacy. Avantgarde Sport makes this a reality by tapping into the sport fan psyche. Headed up by Mark Dunn, following a medal-winning performance as Olympic Torch Relay Operations Director for Samsung, Avantgarde Sport is based in Charlotte Street in the heart of London’s creative media community and works with brands, sporting bodies and sponsors.
During the run up to the 2016 Olympics, Mark will be working closely with Avantgarde Brazil’s sports division in Rio. Mark says: ‘A passion for sport can be a very powerful catalyst when it comes to creating brand fan communities. The experience our teams gained through this summer of sport means our service levels are the envy of many”
Stuart Bradbury, Avantgarde London MD adds: ‘Avantgarde Sport is an exciting new division bolstering our already strong offering in experiential marketing. With London which recently won the title of Sport City Award for the second year running and firmly recognised on the global stage for its live event expertise, Avantgarde Sport promises to help brands activate the power of sport whilst supporting SportsAid who, in turn, help young British sportsmen and women to achieve their ambitions by supporting them during the early years of their careers.’
Tim Lawler, chief executive at SportsAid added: ‘This is a very exciting time for British sport. The amazing moments of 2012 have stimulated an appetite to help the next generation of sporting heroes, which is exactly what SportsAid does. We’re delighted Avantgarde London has chosen SportsAid as its charity partner.’
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