Award winning Peugeot campaign is declared a Youtube success
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A viral video that was devised to intrigue audiences in advance of a shopping centre test drive tour has been reveals as the second most popular advert of the year for UK viewers of Youtube. The advert and consequent success of the tour was awarded a Gold at FMBE 2012 for integration and amplification, with award’s presenter George Lamb handing the trophy to Chris Wareham, head of experiential at Initials Marketing, the agency that had devised the brand experience campaign.
According to Chris, “Peugeot’s Let your body drive campaign was phenomenal in that it married digital, experiential and above-the-line to create a compelling call to action. The success of the viral is obviously down to the clip’s engaging storyline and our choices of dancer Marquese Scott and Rudimental track Feel the love. But it’s also testament to the power of a skilfully executed multichannel push that resonated with its target audience at multiple touchpoints.”
YouTube’s list of the UK’s top ten most popular YouTube video ads of the year follows below. These are the ads which were uploaded to YouTube at some point in 2012 and achieved the largest number of views from people in the UK. Ranked in order of UK popularity, they are:
1. Honda Civic UK – Honda Civic ‘Spark’ HD TV ad
2. Peugeot – Nonstop to Rudimental ft. John Newman – Feel The Love
3. Durex – Durex Vinyl
4. O2 UK – O2 Pay & Go Go Go is here
5. Comparethemarket.com – Meerkat Polka Band Play Corrie Theme Tune
6. BT Infinity – Take a look around Flat 6
7. Google Chrome – Julie Deane
8. EE UK – Fenton 4GEE Remaster
9. GiffGaffTV – The CONtract feat. K-Orville
10. Turner Benelux – A DRAMATIC SURPRISE ON A QUIET SQUARE
Hamish Nicklin, head of creative agency partnerships for YouTube said, “2012 has been a fantastic year for online video advertising. Businesses are increasingly taking advantage of YouTube to build their brand, interact with their fans and spread their message.
