B street and Bueno collaborate for 13 week campaign

In a continuation of their fashion-themed campaigns, Bueno have launched an initiative giving their customers a chance of winning one of ten fashion prizes every day as well as exclusive offers from a range of Bueno’s fashion and beauty brand partners. Over the course of a prize-packed 13 weeks, almost 1,000 prizes will be given away.

Agency B Street have developed this promotion, which is being communicated on over 20 million special packs of Bueno and is being amplified via social media. By picking up one of the promotional packs, customers can visit House of Bueno site and enter their unique pack code to be entered into a daily draw.

Bueno’s partners include big names such as Boohoo.com, BaByliss, Superdrug and Pretty Polly. Bueno customers can look forward to fabulous prizes ranging from stylish accessories to the latest gel effect polishes with 10 being given away every single day.

The campaign will be supported through a sampling initiative giving away thousands of Bueno bars throughout the 13 week operation via the partners both in high-street stores and online.

Beccy Radwell from B Street said “After months of hard work coordinating the partnerships, we’re really excited to finally see the site live and packs on shelf. This is a rich consumer promotion which has received great trade support because it’s focused on increasing rate of sale and rewarding lots of Bueno consumers.”