Bapple helps businesses embrace online while in-store trend
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The digital revolution has categorically changed the face of contemporary consumerism, with the latest statistics revealing that 31% of shoppers use a mobile device while in-store. Sydney based web development studio Bapple is helping business embrace the latest online while in-store trend with its bespoke mobile friendly websites designed to engage, excite and convert.
While online shopping has skyrocketed in the past few years, bricks and mortar stores still ring through 93% of Australias total sales. However, portable devices do play an integral role in determining which stores secure sales. The latest report from Deloitte found that 40% of all 2014 store visits in Australia were influenced by social media interactions, websites and apps. For businesses, the key is to offer consumers an exciting in-store experience combined with an engaging online presence.
Consumer trends are ever changing, and are largely shaped by the new technologies that are continually infiltrating modern life. Smartphones have reimagined the way the world shops, and have given way to the latest fad that sees consumers head online while browsing in-store. Bapple is helping SMEs keep up appearances with our freelance web design service thats tailor made to suit the unique needs of every business, says Bapple founder and freelance web designer Peter Kawecki.
According to Deloitte a huge 65% of consumers head online before shopping. When it comes to showcasing products and influencing what tangible store a customer ends up visiting, websites are an essential part of sowing conversion seeds. Bapple is helping SMEs create galvanising first impressions with its stunning purpose built websites that engage from the word go.
One of the biggest trends identified within the online in-store fad was social media engagement. Users of sites such as Facebook, Twitter and Instagram are 26% more likely to buy than those who arent in on the buzz. As such, Bapple is urging all SMEs to integrate websites and product descriptions with social media links that allow shoppers to share finds with their online networks in a matter of seconds.
“A lot of social media is about gaining information and validation for a purchase,” explains report researcher Katherine Milesi. “We know in apparel purchasing a lot of validation is developed by taking photos and uploading to a site and getting friends to comment before purchasing.”
When it comes to browsing online 42% of respondents use websites to access product information. This means that e-commerce stores must offer browsers aesthetic and informative product listings that add value to the browsing experience.
As well as encouraging conversions, an online presence is also a savvy way to gain an electrifying edge over the competition. The report revealed that 47% of respondents use a mobile device to compare products while in-store. This means that businesses offering cheaper prices on certain products can use their online presence to lure consumers away when theyre physically browsing in a competitor store.
