Bonne Maman goes on tour with The Circle Agency

Bonne Maman launched its first ever UK experiential campaign today, inviting the public to ‘explore the house of Bonne Maman’.

Launched in Manchester’s Trafford Centre, the campaign is activated by brand experience experts Circle Agency and focuses on Bonne Maman’s strong family values and traditional recipes.

Circle Agency’s in-house design and production team created a country-chic kitchen/diner which will be touring shopping centres across the UK until November this year. Brand ambassadors encourage passing shoppers to discover Bonne Maman through product samples, arts and craft activities using the popular and distinctive jars, and simple recipe inspiration.

The Bonne Maman brand represents simplicity, authenticity, trust and family values – the creation of the house of Bonne Maman is all about bringing these special ‘Moments to Cherish’ to life. In order to showcase the product in the ‘Bonne Maman way’, three times a day the Bonne Maman kitchen is open for selected shoppers to enjoy a full brunch, cream tea or dessert at the family dining table. Samples are also available from brand ambassadors with visitors able to purchase a selection of the Bonne Maman range, as well as exclusive Bonne Maman gifts.

Claire Stokes, MD and founder at Circle Agency, says: “We feel very privileged to have been chosen to activate Bonne Maman’s first experiential campaign. By showcasing the quality of the product we hope to remind consumers of how important it is to cherish the time we share together at home.

“By recreating those special moments you share with your family at your own kitchen table we can deliver a campaign which resonates with the target audience and perfectly reflects Bonne Maman’s brand values. “This campaign is not about mass product sampling; it is about reaching a specific target audience and creating an experience that will allow trial, drive awareness, and build advocacy by sharing a little bit of the Bonne Maman world and helping people create their own cherished memories.”

The event is in Manchester until the 13th April the tour then heads to Bristol, Glasgow, Cardiff, London, Leeds, back to Manchester and then on to Newcastle, Birmingham and Kent.