Boodles signed as the official headline partner of Belgravia’s A Summer of Sport in a deal brokered by Reg&Co

Luxury jewellery brand Boodles has signed as the Official Headline Partner of Belgravia’s A Summer of Sport, with the iconic British brand activating onsite in Eccleston Yards this summer.

Running from July to September “A Summer of Sport” will offer Londoners the opportunity to watch live screenings of this summer’s sporting activity within the intimate setting of Eccleston Yards, a short walk from Victoria Station.

Created by Grosvenor, A Summer of Sport screenings will include the Wimbledon Tennis Championships (1-14 July), Tour De France (16-17 July), England vs West Indies Test Match Cricket (18-22 July), the 2024 Olympic Games (26 July-11 August), England vs Sri Lanka Test Match Cricket (21 – 25 August) and the 2024 Paralympic Games (28 August-8 September).

Boodles sponsorship rights include Headline Partner promotion on all marketing materials, onsite activation, VIP guest hosting opportunities, the right to install branded bunting and deck chairs as well as inclusion on the event’s website, social media and e-letters.

Camilla Carter, Commercial Partnerships Manager, Grosvenor, commented: “We are delighted to welcome the luxury jewellery brand Boodles as headline partner to A Summer of Sport screenings in Eccleston Yards. We are looking forward to working with Honour and her team to bring their sponsorship to life from July as we screen the best sporting action this summer.”

Honour Wainwright, Head of Marketing, Boodles added: “As sports fans the British sporting summer is always something we look forward to and as a brand we are heavily involved within horse racing and tennis, so to partner with the screenings in A Summer of Sport makes perfect sense for us.”

For more information about A Summer of Sport visit and


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