Brand Belief launch multi-brand Dinner to Dine for

Brand Belief’s Dinner To Dine For campaign returns for a third time in October.

Based on Brand Belief’s multi-award winning formula, the integrated Dinner To Dine For campaign features a month long experiential sampling tour which will reach over ½ million people. Supporting traditional and social media activity along side promotional and trade support, aims to encourage consumers to treat themselves and enjoy that special Big Night In.

From October 8th 2015, the Dinner To Dine For RoadShows and their Chefs and Brand Believers will visit 40 of the top foodie Tesco Large Format and Sainsbury’s Superstores as well as making major appearances at London mainline stations Victoria and Waterloo.

Despite a growing economy, the ‘at-home’ meal treat/Big Night In market remains very much on trend, with ‘at-home entertaining’ reflecting the more prudent consumer lifestyles resulting from the recession. Now worth £1.1 billion and growing at +7% YoY* the multi-brand, multi-discipline promotional grocery campaign, ‘Dinner To Dine For’, will once again encourage consumers to treat themselves.

Joining major brands such as Unilever’s Carte D’Or – Official Dessert, Accolade’s Echo Falls Fruit Fusion – Official Wine, Official Beers, Carlsberg’s San Miguel and Mahou and PepsiCo’s Walkers Market Deli as Official Snack, are Percol – Official Coffee, Port Salut – Official Cheese and The English Provender Company as Official Condiment.

Joanne Walsh, brand manager, The English Provender Co sais, “Dinner To Dine For is the ideal platform to showcase our bestselling chutneys, perfect for both entertaining and everyday meal occasions. The traditional Chutney market is currently valued at £20.2m with a growth of 1% compared to this time last year. As consumer usage continues to increase, the campaign is a fantastic opportunity for The English Provender Co. to directly reach out and position The English Provender Co. as the perfect choice’’.