Brand Belief takes major brands on a lunch themed tour
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Backed by some of the UK’s biggest brands, Brand Belief’s new ‘It’s Lunchtime’ campaign is ready to go.
‘It’s Lunchtime’ includes an experiential roadshow, high profile media and social media activity, plus retailer support at HQ and store level. The roadshow will be visiting Tesco and Sainsbury’s Extras and Superstores across the country, as well as London mainline stations.
Running in October and targeting Lunchtime/Lunchbox and those lunching ‘On the Go’, ‘It’s Lunchtime’ will encourage consumers to ‘do lunch’!
Leading brands already participating in the campaign include
- Hovis – Official Bakery
- Heinz – Official Soup
- Müller – Official Yoghurt
- Douwe Egberts – Official Coffee
- Leerdammer – Official Cheese
- Ocean Spray – Official Juice Drink
Based on Brand Belief’s multi-brand formula, the campaign is set to launch October 16th, immediately after the conclusion of its 2nd ‘Dinner To Dine For’.
Brand Belief founder, Brian George, says, “We’re thrilled to launch our ‘It’s Lunchtime’ campaign with the backing of some of the UK’s leading grocery brands! The lunchtime occasion is worth £9bn so this is a significant opportunity to reach millions of ‘On the Go’ consumers across the country.”
