Bray Leino takes Petit Treats on the road with Bonne Maman
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Brey Leino hits the road with Bon Maman’s ‘la tournée’ experiential roadshow
Bonne Maman, a family business, has been making delicious cakes since 1905.
Bonne Maman, makers of preserves and cakes, has this year, been focused on foodies. The family owned business is aiming to connect with around 500,000 food-lovers around the country by demonstrating to the public the values of the brand as well as sampling traditional French Madeleines.
So far the roadshow has already engaged with 300,000 through the activation.
Enzo Events are behind the logistics of the roadshow, which sees a traditional Renault delivery truck as the backdrop, generating buzz and shareability around the activity at it’s various locations.
Andy Stephenson senior account director, Bonne Maman said “The benefit of having such an agile and versatile platform like Les Treat Petit, is that we can also capitalise on last minute sampling opportunities and even use the vehicle and team to deliver brand inductions and customer sampling events to retail customers. This year we have visited our friends at Tesco and Waitrose to let them try our delicious treats for themselves.”
The roadshow is visiting:
· Country Living Fair
· Malborough Food Festival
· Cheltenham Food Festival
· Taste Of London
· Hampton Court Good Food Festival
· Ideal Home at Christmas
