British Airways gives commuters a taste of European travel

For the first time ever,on Monday 14th September, British Airways ambassadors distributed a special issue of High Life – the inflight magazine produced by Cedar – to commuters in the South East of England, for a taste of blue skies on the way to work.

Copies were distributed at six selected train stations across London and the South East of England, to morning and evening commuters. As well as travel news and features, this issue included exclusive reader offers and discounts – offering significant savings on British Airways flights. In another first, this issue of the magazine focused solely on the airline’s European destinations.

Drawing on a brand heritage steeped in British tradition, the magazine was distributed by ambassadors dressed in full British Airways cabin crew uniform, who provided commuters with further information about booking and travelling with British Airways.

High Life editor Kerry Smith said, ‘High Life was established more than 40 years ago and we’re proud of its reputation as the leading inflight magazine, with original, credible editorial that informs and entertains. To have this opportunity to reach commuters on the ground, as well as our readers on planes and in BA lounges, is fantastic.’