Cancer Research UK and RPM head out on 6th annual tour

Cancer Research UK and RPM are launching the 6th annual Cancer Awareness Roadshow, which is set to hit the road this March and run for 36 weeks. The interactive and educational roadshow aims to increase awareness of cancer risk factors, increase people’s intention to change their behaviour and encourage earlier presentation and detection of cancer.

The roadshow gives Cancer Research UK the opportunity to reach a wide audience, and since 2006 it has received over 225,000 visitors. The roadshow is specifically designed to address cancer inequalities and also develops long-term relationships with local health workers in order to offer sustained support to visitors.

This year, the four Cancer Research UK units will be travelling nationwide, visiting London, Manchester, Glasgow and North East England.

Helen Rendell, Health Community engagement manager , Cancer Research UK, said of the roadshow: “We want to empower people to make healthy lifestyle choices and the Cancer Awareness Roadshow enables us to directly engage with harder-to-reach communities, offering them information on how to reduce their cancer risk, and spot it early. The Cancer Awareness Roadshow continues to be extremely successful, and I have every belief that this year we will continue to inspire, educate and inform the public to help reduce fear around the disease.”

Dom Robertson, managing director at RPM, said of the activity: “The Cancer Awareness Roadshow has been hugely successful in educating the public on how to prevent and detect cancer, which is something we hugely support. The roadshow is a highly engaging and interactive way to deliver health information, and our long-term relationship with Cancer Research UK has allowed us to see it evolve. I’m confident that this year’s campaign will ensure good-quality engagement and reach in communities that need it the most.”