Channel Assist offers 360 degree field marketing service for Dixons

Business development agency Channel Assist, which offers services including field marketing, has announced a 360° solution to brand marketers at retail enabling them to be accountable for both ‘sell-in’ to retailers and ‘sell-through’ to the consumer. The solution is already being implemented for brands that are seeking to maximise sales via Dixon’s store group.

The agency has set out to “link both store merchandising and colleague awareness, with the optimisation of strategic planning and exception resolution which is managed directly with head office teams.”

Channel Assist enjoys a multi-tiered relationship with Dixons from head office through to store level, and through this are able to integrate feedback from the field on all compliance and product awareness activities and resolve any identified issue with the most appropriate team at Dixons’ head office. In turn Channel Assist feeds actions taken with head office back to the field team to ensure that there is a continual cycle of learning.

A spokesperson for Channel Assist stated: “The net result is that the there is much closer alignment of activity planning with head office with the execution of agreed activities at store level. Our 360° approach minimises the dilution of strategies that is often experienced by vendors when executing throughout Dixon’s extensive store estate.”

This solution has secured new partnerships with clients such as Nuance, Adobe and Parallels.

Liz Halifax-Smith from software provider Nuance comments: “Channel Assist offer Nuance an excellent service which adds real value to our business. Their team not only identify and highlight store level issues but also remediate any issues of non-compliance at head office level. This provides a layer of support which releases our in-house team to focus on strategic account management and business development activities.”