CJ Retail Solutions appoints new marketing director
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CJ Retail Solutions has announced the appointment of marketing director Mike Houghton to its board.
In his new position at the Runcorn-based agency, Mike will be responsible for ensuring that the company’s values and proposition are communicated and implemented correctly. This will involve working hand-in-hand with the sales and operations teams on a day-to-day basis and, as a member of the board, Mike will contribute significantly to the scope and strategic growth of the business.
Mike brings with him a wealth of retail experience, having worked with some of the UK’s leading blue-chip companies, primarily in the grocery retail and retail banking sectors. Mike also has experience of agency side operations having run his own successful marketing consultancy for the previous eight years.
Mike said of his appointment:
“CJ Retail Solutions is the standout sector leader in service-level agreement delivery and the company is in a truly unique position by offering in-house technical innovation and unprecedented knowledge of the UK’s retail estate. The fact CJ Retail Solutions also adds real value and cost savings to the in-store marketing process really excites me.
As a seasoned marketeer, I’m passionate about compliance – guaranteeing the product is available on the shelf, displayed correctly and at the right time with minimum fuss. I’m really looking forward to shaping a very different marketing approach to what the sector is used to but also in adding value to the wider senior management team in helping shape the direction and growth of the business.”
Founded in 1995, CJ Retail Solutions specialises in Retail Display & POP Installation, Store Audits, Retail Display Maintenance, Field Marketing & Store Development and Digital POS Implementation.
“We are delighted to welcome Mike to CJ Retail Solutions,” said Chris Langford, founder and managing director of CJ Retail Solutions,
“Mike brings vast retail experience to this industry, particularly within the in-store journey and the science of shopper behaviour at the point of purchase. The position CJ Retail Solutions occupies in this space offers much more than simply Retail Display Installation and Maintenance and Mike can help lead this shift in perceptions. We can’t wait for him to get started.”
