CPM wins Diageo’s grocery sales contract

Outsource sales agency CPM has won a major new contract to provide in-store field sales support for Diageo’s prestigious brands in the Grocery retail channel.

A new team of 20 people will be strategically working nationwide alongside Diageo’s in-house team, adding expertise, intelligent data analysis, sales tools and training – geared to maximising sales for drinks brands including Smirnoff, Gordon’s, Baileys, Bell’s and Guinness.

CPM has been working for Diageo for 20 years however this significant business win sees the agency working with a permanent Diageo team in Grocery for the first time in 15 years.

CPM Sales Director Andy Buck said: “We have established a strong position as experts in sales execution in Grocery, working with the major retailers, using sales data to help drive and improve product availability, sales opportunity and compliance. We’ve also developed a successful long-term relationship with Diageo, so we are naturally delighted to further our partnership with the Diageo team in the Grocery sales channel, building on our premier position in what is the biggest retail channel in the market.”