CSM Sport & Entertainment appointed by LaLiga to exclusively manage global sponsorship rights

CSM has  announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities.
LaLiga is one of the world’s leading football leagues and the home to some of the most successful clubs such as Real Madrid CF and FC Barcelona. The league also has some of the planet’s most illustrious players including, Cristiano Ronaldo, Lionel Messi and Neymar Jr. With outstanding global reach, LaLiga is watched by over 2.1 billion fans in over 180 countries.
CSM’s appointment by LaLiga represents significant further growth by the group into global football. The group will look to leverage its long-standing experience and expertise in the sport, as well as its world-class network to support LaLiga’s commercial growth, securing long-term partners across a new centralised commercial concept.
CSM will also support LaLiga’s global marketing team as they strive to bring the excitement and values of Spanish football to an even wider global audience.
Javier Tebas, President of LaLiga, said: “These are very exciting times for us at LaLiga and we are thrilled to be working alongside the CSM team. As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.”
Zak Brown, group CEO of CSM, commented: “This is a great partnership and we are delighted to be working with LaLiga. As the appeal and strength of Spanish football grows exponentially across the globe, LaLiga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”
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