Devries Slam wins Krispy Kreme account

Krispy Kreme UK has appointed consumer boutique, DeVries SLAM, to help raise its profile and enhance its reputation UK.

The brand which made its debut appearance in Harrods back in October 2003, has challenged DeVries SLAM to create a year-long PR programme designed to bring Krispy Kreme’s brand pillars to life through effective, memorable campaigns that will drive brand love across the nation.

Activity will revolve around a series of creative campaigns designed to drive cultural relevance amongst millennials. Working alongside MC2, responsible for amplifying Krispy Kreme’s new store openings, DeVries SLAM will work closely with the in-house team to advise on partnership initiatives, social media as well as new services and product launches, to ensure the fun and joyful nature of the brand is at the heart of all communications.

Alison Reeves, Krispy Kreme’s marketing manager – “We were looking for an agency that could take us beyond the traditional food pages and make us culturally relevant again. As the UK’s No1 Doughnut brand, we needed an agency partner that would be able to amplify our new product launches and services in a way that would instill Krispy Kreme in the hearts and minds of our consumers. We felt DeVries SLAM was the perfect partner to help us and since our partnership began, the team has already delivered a number of creative campaigns which have seen record sales and social engagement!”

Helena Bloomer, Managing Director, DeVries SLAM – “Krispy Kreme is such an iconic brand and we’re extremely excited to be working alongside the Marketing team to help raise awareness of their delicious sweet treat offering in the UK. Krispy Kreme has a highly ambitious plan for the next 12 months and we are proud to be working with them to help achieve it.”