Dinner to Dine For returns to stores with Brand Belief
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After a successful first year in 2013, Brand Belief has announced the return of its Dinner To Dine For campaign.
The Dinner To Dine For campaign will be leaving on a month long experiential sampling tour of the country in a crusade to encourage consumers to indulge!
From September 12th, the two roadshows and their Brand Believers will visit over 30 Tesco and Sainsbury’s Extras and Superstores. Dinner To Dine For directly reached 300k consumers last year.
With the ‘at-home’ meal treat market worth £1.1 billion and growing the multi-brand, multi-discipline promotional grocery campaign, ‘Dinner To Dine For’, aims to encourage consumers to spoil themselves.
Brand Belief is delighted to welcome back familiar major brand sponsors, who enjoyed mutual success last year, alongside fresh brands who share a passion for growth in the ‘at-home’ dining market.
This year Dinner To Dine For sponsors include;
Brancott Estate – Official Wine
Gallo – Official Rice
Lavazza – Official Coffee
Lindt Excellence – Official Chocolate
Port Salut – Official Cheese
The English Provender Company – Official Condiment
The Saucy Fish Co. – Official Seafood
Tia Maria – Official Liqueur
