Dr Oetker exploits its frozen assets
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Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand.
A pizzeria made out of four tonnes of ice opened, for one day only, outside London’s Liverpool Street railway station, to promote the nations favourite thin and crispy frozen pizza brand.
Crafted from 34 huge blocks of ice, using 3,400 litres of water, the stunt kicked off activity to promote its #freshnessfrozen campaign which is also being supported by its £2million marketing campaign consisting of its first ever money back guarantee on pack promotion and heavy weight TV advertising.
Each block contains the essential ingredients of classic pizzas suspended in its frozen walls, which passers-by could watch in awe as it melted.
Diane Spence, senior brand manager, said: “We’ve created this Ice Pizzeria as part of our #freshnessfrozen campaign which highlights, via our marketing campaign, that freezing pauses fine ingredients at the peak of perfection and suspends them there until the moment you’re ready to enjoy them.”
