As part of its partnership with Transport for London, which saw 800 hand sanitiser units installed in the capital’s 270 Tube stations, Dettol worked with experiential agency Energy to get another 100,000 free bottles of gel into the hands of commuters across five days in October.
Dettol wanted to make a colourful but safe impact and, as hand-to-hand sampling isn’t allowed at the moment, Energy designed some bespoke vending-style machines – from which passers-by could grab their bottles safely.
Energy Client Director Samantha Penman commented: “Whilst most experiential is still not possible, Dettol’s partnership made Tube stations a safe environment in which to work. So, we were delighted to help them get out there and start interacting with consumers face-to-face again. Obviously, this needed to be done safely, but with clever design, experiences can often easily adhere to Covid-19 rules – and can even help promote them. The brand message – that Dettol hand sanitisers are there to keep you and your love ones protected and kill 99.9% of bacteria & viruses, including Coronavirus – was certainly communicated in a clear and practical way.”