evian to to share daily reactions to Wimbledon Championships

evian is launching a daily content series to share reactions to every day of The Championships, Wimbledon, recorded from inside the brand’s exclusive Live young Suite.

Conceived to mark evian’s eighth year as official water of The Championships, Wimbledon, #wimblewatch will reveal reactions to the biggest on and off court moments from The Championships from a host of celebrities, bloggers and die-hard tennis fans. The daily show will be released each morning on www.wimbledon.com and anyone who ‘Shazams’ an evian print advert using Shazam’s new visual recognition feature, will be taken direct to the mobile site.

Fans around the UK and further afield will be able to join in the fun and win a moment in the limelight by sharing their reactions on Twitter or Instagram, tagging it with #wimblewatch. The most engaging and entertaining reactions will made into a bespoke #wimblewatch video which will be released online in the run-up to the finals.

Sophie Allard, evian marketing manager said: “Now, more than ever before, people want to share their reactions to major events, and The Championships, Wimbledon is the event of the summer!  We believe that #wimblewatch will help unify the nation as it succumbs to Wimbledon fever. This breakthrough, daily activation will help viewers at home feel closer to the on and off-court action and encourage everyone to share their reactions to the most exciting moments of The Championships.”

Filming for #wimblewatch will take place every evening inside evian’s i Live young suite, which has been redesigned to double up as a set. The new and improved space will feature an iconic pink sofa, a coffee table made from evian pure drops, and classic English touches including grass and wooden flooring. Lucky VIPs will also be able to enjoy a wider bar area and clusters of relaxed seating where they can enjoy their afternoon tea.

evian will also enjoy greater visibility among fans visiting The Championships by taking over Wimbledon Station with tennis themed Baby and Me outdoor ads, starring Maria Sharapova. For the first time, evian has partnered with Shazam to connect the outdoor ads directly with the #wimblewatch mobile content hub.

evian has also launched a series of limited edition bottles featuring a range of playful tennis related words, to further drive awareness of the partnership.

As an Official Supplier of The Championships, Wimbledon since 2008, evian has brought a ‘Live young twist’ to the tournament each year, with activations ranging from a bespoke music video with duo Rizzle Kicks, a real-time evian Ball Hunt, the ‘Wimbledon wiggle’ social media campaign and iconic sampling activities around SW19.

The Championships, Wimbledon is just one part of evian’s Live young summer which has already seen the brand launch its first ever London pop up shop at Piccadilly Circus underground station, which will trade until September 3.

evian has worked with Keo and MEC to produce wimblewatch.