evian wins Hollis sponsorship award with MEC Access
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evian and MEC Access have won the Sponsorship Continuity category of the prestigious Hollis Sponsorship Awards, in recognition of evian’s sponsorship of The Championships, Wimbledon.
The UK’s top selling water brand has sponsored The Championships, Wimbledon since 2008, and evian’s Live young suite has become a regular fixture in showbiz calendars. Last year evian and MEC Access took their campaign to more people than ever before, with an evian Ball hunt through social media, a Live young experience for tennis fans in the Wimbledon ticket queue, and an evian® Café inside the grounds.
In-store, key retailers successfully activated small formats around the event in 2012, driving growth of 5.2% in small format singles and 1.3% multipacks compared to the previous year.
The Hollis Sponsorship Continuity Award is open to campaigns which have been up and running for four years or more. In order to be shortlisted, they need to demonstrate to judges how the campaign has evolved over time.
Rosemary Sarginson, chair of judges at the Hollis Sponsorship Awards said:
“This durable Wimbledon partnership has become a central strategic pillar for evian’s business. Those aware of the sponsorship are more likely to consider evian and prefer it to rival brands.
“evian joined forces with Wimbledon in 2008 and has established itself as a very credible partner for this iconic summer event. By associating itself with the style, glamour and passion of the event’s fan-base, it has managed to drive its brand consideration levels to new heights every year.”
Laura Pope, evian brand manager said:
“We are delighted with this award! This just goes to show how much can be achieved through creative cross-agency work. Wimbledon is a key highlight of evian®’s year, and thanks to our fantastic partnership with MEC we are now able to share the fun with more people than ever.”
Tove Okunniwa, managing director, MEC Access added:
“Sponsorship continuity is about satisfying a brand’s business needs with a great partnership and effective activation and then going on to grow and build on what you have achieved year after year.
“We’ve been on a fantastic journey with evian, and the association we’ve all built with The Championships has helped to deliver a number of key brand and business objectives. We’re delighted to have recently renegotiated evian®’s contract to extend their partnership with the AELTC into 2017.”
