evian’s first pop-up hits Piccadilly
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Commuters travelling through Piccadilly Circus Tube station will be able to enjoy a moment of purity thanks to evian’s new pop up shop.
Piccadilly Circus is hosting the store, which will trade until September 3. The shop has been designed and built by brand activation agency N2O to bring the brand to life, and visitors to the shop will be able to pick up bottles of evian as well as pink evian tennis ball packs, umbrellas and Brumatiseur facial sprays. They will also be able to enter a competition to win VIP tickets to The Championships, Wimbledon, of which evian is the official bottled water partner. The campaign will be supported later in the summer with a social media campaign designed to help Londoners keep cool this summer.
Sophie Allard, evian marketing manager, said: “This pop-up shop will help drive evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon. We are also delighted to have once again teamed up with TfL to encourage commuters to keep hydrated with some pure Live young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool.”
Stuart Anderson, head of retail at TfL, said: “It’s fantastic that evian is opening its first pop-up shop on our network. It is a great example of TfL expanding the services on offer for our customers.”
Grant Finney, N2O campaign director, said: “We’ve enjoyed working closely with Danone on this brand activation project. Designing, building and staffing the UK’s first evian pop-up shop has certainly been a highpoint in N2O’s continuing relationship with Danone.”
The evian pop-up shop will trade until September 3, and will open from 7am to 8pm Monday to Thursday, 7am to 11.30pm Friday and Saturday, and 11am to 6pm Sundays
