Firefish repositioning drives another year of growth
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Human strategy partner, Firefish, has announced another strong year of growth as it unveils its new positioning: ‘Unconventional Thinking; Uncommon Sense’.
Year-on-year revenues for the Firefish Group grew in 2017, with a doubling of profits across the business. The growth was driven by Firefish US, up 39%, The Numbers Lab (the quant division) up by 17% and kids consultancy The Pineapple Lounge up 10%. After a tough start due to uncertainty at key clients, Firefish UK gathered strong momentum through the year ending with a q4 22% up on last year.
The Group’s impressive results were driven by its transformational work for clients such as Tommy Hilfiger, Spotify and Unilever, which produced tangible commercial success for these businesses.
Digital and tech is the fastest growing client sector with recent wins from global brands such as Amazon, Twitter and Google among others.
The new positioning exemplifies Firefish’s reputation as unconventional thinkers who make sense of the human experience, and is driven by a belief that only fresh approaches and different thinking will deliver the transformational insight brands need to thrive in today’s fast moving, fast changing landscape.
Jem Fawcus, owner and group CEO at Firefish, said: “Our strategy of diversifying our client portfolio, cementing our role as high value Human Strategy Partners and looking after our excellent team is paying off. We’re looking forward to combining this with our new positioning to drive growth in the year ahead. Our ongoing success is down to the wonderful group of people who make up our team.”
