FMBE Awards 2020 delivers its virtual awards event with emotion and insight
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FMBE 2020 was presented online on Friday 29th January with a mammoth 13 hours of broadcasting to Facebook Live. Each category was scrutinised, and the finalist campaigns discussed ahead of the winner reveals.
Champion agencies of the year were Logobrand for Field Marketing and The Circle Agency for Brand Experience. Brands making the headlines for multiple gold wins included Costa, Samsung, Britvic and Peroni. There were two gold winners in an emotional Brand Ambassador of the Year category that celebrated key workers and the NHS in this most challenging year. Carly Gamble 
took gold for her work at Great Ormond Street Hospital for Samsung and Blue Square and Andrew Elliott won gold for his work in sales and availability in Northern Ireland for Weetabix and REL Field Marketing. P&G with Field Sales Solutions were named Field Marketing Team of the Year after two previous silver awards in the category in 2019 and 2018.
There were many event highlights in the broadcast that provided a unique snapshot of the way that businesses have stayed operative during COVID with fine examples were showcased throughout the day.
The broadcast was also harnessed to show how investable and innovative FMBE Agencies are, and to progress core industry causes including the event industry collective, 1 Industry 1 Voice. Core announcements were made about subjects including the health and safety advances for event and shopper safety under COVID and the continued forwards march of environmental progress being made.
Many leading brands participated in the live conversations including Philips, Costa, Coca-Cola European Partners, Pl
adis, Britvic and Molson Coors.
Event well-wisher, DJ Spoony (Jonathan Joseph) set the tone for the event with a recorded message to all participants. The DJ also had his fingers crossed on behalf of his own 8-hour virtual event, a 50th Birthday celebration of Black British Excellence with Blue Square Group that duly won gold in logistics.
The event presentation was anchored by FMBE’s Frank Wainwright who was in the kitchen-studio hotseat for 13 hours. Frank comments: “My job was easy. In a world where content is king, all I had to do was unleash each panel of storytellers. Hearing our amazing finalists tell their campaign stories, their challenges and their successes was exciting. The opportunity to present this was a uniquely special one.”
Sales Campaign of the Year
Co-presented by Steve Grimes, Teamhaven
GOLD – REL Field Marketing – Danone Waters/ Red Bull
SILVER Top Notch Sales – Cofresh
BRONZE Powerforce – Haribo
Category B – Retail Sales Experience
Co-presented by, Sheonah Howlett, Social Bee
GOLD The Circle Agency – Costa Express
SILVER Link Communication – Princes
SILVER Instore Field Marketing – Glanbia
Category C – Field Data
GOLD Logobrand – Britvic
SILVER Acosta Europe Reach – Heineken
Category D – Instore Marketing
GOLD Field Sales Solutions – Peroni
SILVER Powerforce – LEGO
BRONZE Logobrand – Haribo
Category E1 – Tactical Campaign (Service Led)
GOLD Beautiful Wonder and Cooper Collective – Sky
SILVER The Circle Agency – Costa
BRONZE Field Sales Solutions – Peroni
Category E2, Tactical Campaign (ROI Led)
GOLD Logobrand – Britvic
SILVER REL Field Marketing – William Grant and Illva Saronno
BRONZE Logobrand – Haribo
Category F – Team of the Year
Co-presenter and Sponsor – Nigel Cruttenden, Natural Insight
About Natural Insight
Working in various Countries in multiple language around the globe with over 100M Completed Work Assignments with over 1.6B Data Points Collected & 85M Photos captured at Retail Stores.
Our retail founders still lead the enterprise and determine direction. We believe in transparency, customer service and doing the right thing every time. We serve the biggest and best retailers, brands, and service companies. Our platform for managing teams and stores is the most robust on the market. We are staffed to provide SaaS solutions. Our full stack development team, packed with forward looking technologists and agile both literally and figuratively. Our value proposition is delivering a single, integrated experience for workers and a highly configurable, economical, interoperable technology for those who manage them. Natural Insight in our directory
GOLD Field Sales Solutions – P&G
SILVER REL Field Marketing – Weetabix
BRONZE Acosta Europe Reach – Heineken
BRONZE PRL – Kraft Heinz
Brand Experience Awards
Category G – Sponsorship Activation
GOLD TRO – BMW AG
Category H – Roadshow and Shopping Centre
Co-presenter Louise Kehoe, Hammerson
GOLD The Producers – Nando’s
SILVER The Circle Agency – Costa Express
BRONZE Gekko – Google
Category I – Immersive Event (Mass Consumer)
Co-presenter and Sponsor Jens Tangen, Location Live
About Location Live
Location Live has now launched lo:live, a game changing platform and marketplace for planning and booking experiential space.
Digitising this industry is more important than ever as we gear up to a much-anticipated market recovery post COVID-19.
lo:live offers real time access to 100’s of prime brand ready locations with up-to-date information on pricing, availability, floor plans, imagery, covid restrictions, cancellation policy, production specification.
With the addition of an ever-growing collection of surprise and delight environments such as beaches, events, shows, festivals, and other audience specific environments its quickly becoming the go to tool for agencies and brands with more than 300 active users already benefiting from its capabilities.
Search, Plan and Book your campaign all in one place.
To organise a demo or talk to the team visit – https://locationlive.co.uk/lolive/
GOLD Philips
SILVER MKTG – Coca-Cola Energy
BRONZE 2Heads – Airbus
Category J – Immersive Event (Controlled Audience)
GOLD The Circle Agency – Death Stranding
SILVER Blue Square – Samsung Electronics
BRONZE DRPG and Motiv8 International – Hyundai
BRONZE N2O – Coca-Cola European Partners
Category K – Amplification and Integration
GOLD Blue Square – Samsung Electronics
SILVER The Circle Agency – Costa Express
BRONZE MKTG – Pandora
Category L – Most Intriguing Experiential Activation
Co-presenter – Andrew Keiller, SpaceandPeople
G 2Heads – Airbus
S Guinness World Records Consultancy – Crowdfunder
B The Circle Agency – Death Stranding
The Field Marketing and Brand Experience Awards
Category N, Brand Ambassador of the Year
Co-presenter, Tim Fletcher, Britvic
GOLD Carly Gamble, Blue Square, Samsung
GOLD Andrew Elliott, REL Field Marketing, Weetabix
SILVER Bianca Chan, Acosta Europe Reach, Heathrow
There were 4 Special Commendations presented
SPECIAL Adam Judge, Field Sales Solutions, Gillette
SPECIAL Andrea Evans, Powerforce, Molson Coors
SPECIAL Chris Williams, Field Sales Solutions, P&G
SPECIAL Dean Crook, Field Sales Solutions, Ferrero
Category O – Small Scale/ Low Budget
The category saw 2 golds – 1 FM, 1 BE.
GOLD Acosta Europe Flexforce – Nestle Purina
GOLD Plaster and Upfest – Bristol City Centre BID
Category P – Product Launch/ Relaunch
Co – presenter Jennifer Hill, Molson Coors
GOLD REL Field Marketing – Cadbury
SILVER Field Sales Solutions – Peroni
BRONZE Beautiful Wonder and Cooper Collective – Sky
Category Q – Consumer Campaign
Co-presenter – Andrew Bodwick, SpaceandPeople
GOLD The Circle Agency – Costa Express
SILVER Raptor – Deliveroo
BRONZE MKTG – Coca-Cola Energy
BRONZE Woof – Osu
Category R – Connectivity Award
GOLD Wasserman – USTA & CrowdAmp, Powered by Filmily.
SILVER Logobrand – Henkel
BRONZE Philips
Category S – Most Effective Stand or Display
GOLD Field Sales Solutions – Peroni
SILVER REL Field Marketing – Weetabix
BRONZE 2Heads – Playtech
2Heads – Playtech also awarded a special commendation as “Most Effective Experiential Stand of the Year.”
Category T – Operational Success
The category was split FM – BE to better reflect the breadth of challenges.
GOLD Powerforce and ExSellence – Pladis
SILVER REL Field Marketing – Sainsbury’s
GOLD Blue Square Group – Black British Excellence
SILVER The Circle Agency – Costa
Category U – Professional Agency Management
GOLD Acosta Europe
SILVER Field Sales Solutions
SILVER Raptor – Tinder
BRONZE REL Field Marketing
Category V – Special Award: Virtual Events and Demos
GOLD OnLive Events – Samsung
SILVER Elevate Staffing
SILVER Logobrand – Henkel
BRONZE OneBigStar – John Deere
Category W – Field Marketing Agency of the Year
GOLD Logobrand
SILVER Acosta Europe Reach
BRONZE Field Sales Solutions
BRONZE REL Field Marketing
Category X – Brand Experience Agency of the Year
GOLD The Circle Agency
SILVER 2Heads
BRONZE Raptor
BRONZE The Producers
