Freeman has announced the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment in and partnership with Feathr, an event personalisation platform.
“The link between and integration of digital and brand experience represents a powerful
proposition to engage audiences in meaningful ways. Digital Marketing Services offers our
customers a cohesive and strategic way to drive innovation while improving and evolving the
event digital space,” said Richard Maranville, chief digital officer at Freeman. “Along with the
value we see in face-to-face engagements, we’ve continued to see vast growth potential around
investing in digital, especially as companies increasingly see value in an integrated digital
experience for their events.”
The new services are designed to boost online registration, drive social and brand
engagements, and increase revenue for Freeman customers by integrating event industry-specific
strategy, new engaging digital creative storytelling, and deep quantitative analysis.
“We leveraged the Freeman Digital Marketing Services group to implement a retargeting
campaign for our VidCon events,” said Michael Gardner, chief operating officer of VidCon, the
world’s largest gathering of digital video fans, creators, and industry leaders. “We were able to
reduce our conversion costs to register new attendees and are pleased with the growth that we
received from the campaign.”
To enhance Freeman’s suite of services to further increase return for its clients such as VidCon,
Freeman Digital Ventures, led by Maranville, has partnered with and invested in event
personalization platform Feathr. The unique platform complements Freeman’s continued
commitment to innovation and investment in the event digital marketing space and as part of the
new Digital Marketing Services offering. Freeman Digital Ventures is a dedicated fund used to
accelerate innovation by investing in partnerships that support the development and integration
of increasing relevant technology and digital advances for the brand experience category.
“The lines between live and digital continue to blur and, at Freeman, we are focused on helping
the industry evolve to meet the changing demands of societies and businesses,” said Bob
Priest-Heck, president of Freeman. “Digital Marketing Services will help our customers better connect with their audiences while integrating into a seamless brand experience.”
The launch of Digital Marketing Services and the investment in Feathr is the latest move by
Freeman Digital Ventures, following investments in OnlineEvent, an online learning platform
brought to market in partnership with Blue Sky eLearn, and DoubleDutch, the global leading
provider of mobile event apps; as well as the acquisition of engagement technology company
Klowd.com and the launch of the Freeman virtual reality offering.