Freeview and Gekko head out on Tea Party roadshow
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Freeview, the UK’s biggest digital television provider, will be inviting shoppers to experience the Great British Tea Party this summer with its new roadshow campaign.
The activity, which is conceived, designed and executed by Gekko, will seek to create a fun and engaging experience while promoting the great value that Freeview offers consumers across the UK.
Freeview will recreate a unique summer fete at key UK shopping centres, comprising of a green astro-turf area complete with deck chairs, picket fencing and a pop-up marquee serving refreshments. With the British summer in full swing, shoppers will be able to relax in the sun, enjoy a cup of tea and cake and watch some clips of the great programmes on offer from Freeview on a giant screen.
For those less familiar with Freeview, ambassadors will be on hand to demonstrate all the great benefits on offer from Freeview, including its SMART functionality. Shoppers will also have the chance to take part in a special prize draw to win a six month subscription to Netflix.
The tour will feature four-day stops at the following shopping centres:
- Westfield London- Shepherds Bush (1st-4th August)
- Birmingham Rotunda Bullring (8th-11th August)
- Liverpool One E5 (15th-18th August)
- Brighton Jubilee Square (23rd-26th August)
The activity will also coincide with Freeview ATL activity to ensure a true through-the-line brand experience.
James Chambers, retail marketing manager, Freeview, comments:
“We are really looking forward to getting this show on the road this summer. With over 95% of the most-watched TV programmes available subscription-free, we will be letting people know that they could be making considerable savings in the long-run by choosing an alternative to pay-TV. Value has always been really important to us and we have worked with Gekko to create a roadshow that excites, educates and engages the British public.”
Daniel Todaro, managing director, Gekko, comments:
“With the ‘empty’ summer of 2013 upon us, without Jubilee celebrations or Olympics Games to capture the excitement of the nation, we were keen to create a piece of experiential activity that really brought to life the best of British and what better way to celebrate the heat wave than with a proper British summer fete? We’re always delighted to work alongside Freeview and create something that will really surprise and delight consumers.”
Freeview and Gekko last year won Silver at the DMA Awards 2012 in the category ‘Best Use of Experiential’ for its ‘Summer of Sport’ roadshow activity.
