George P. Johnson appoints new senior strategist

Matt Box, Senior Stategist copyExperiential marketing agency George P. Johnson (GPJ) has announced the appointment of Matt Box to the role of Senior Strategist.

Box joins from VCCP, where he held the position of planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above the line comms. Notably, his first above the line campaign was the highly acclaimed ‘Classic Crust for Pizza Hut Delivery whilst at Ogilvy.

Box will be reporting into VP chief strategy officer, Jonathan McCallum. His appointment is intended to bolster the strategy department’s capabilities in line with GPJ’s creative and growth ambitions for 2019.

Jonathan McCallum, VP chief strategy officer at GPJ says: “Great strategy is the springboard to game-changing creativity and Matt is that springboard. He brings rigour and communications experience to our strategy division and will help drive the level of creative work skywards.”

 Box adds: “George P. Johnson is a leader in creating memorable experiences. I am excited to be joining the agency and to bring brands to life, in real life, through legendary events that will give people real memories.”

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