Global Entertainment invests in Broadwick Live

Global Entertainment, the content creation arm of Global, has announced a major investment in Broadwick Live.

The award-winning festival and brand experience organiser, which runs a growing portfolio of internationally renowned events, including Snowbombing and Festival No.6, and organised the hugely successful Bacardi Triangle, will continue to operate independently. However, it will work closely with Global Live, the live touring and festival promotion division of Global Entertainment, which was launched earlier this year.

The deal reflects the growing success and reputation of Broadwick Live  as an innovative event organiser and as pioneers of music travel experiences for audiences and brands.

“The opportunity to partner with Global Live is huge,” said Broadwick Live CEO Gareth Cooper. “With its vision, expertise and investment, we will be able to co-create incredible new events and experiences, and extend our existing portfolio at home in the UK and internationally.”

Randy Phillips, CEO of Global Entertainment, added: “The inventiveness, creativity, and business savvy of Broadwick Live are the perfect complement to the growth of Global Live’s worldwide business model.”

Meanwhile, Sam Bush, director of Global Live, said: “Broadwick Live is an impressive company with a management team who share our ambitions. It has created a collection of festivals and branded events that have won all the major awards and are unlike anything else in the festival space.  We will continue to support these events as well as developing new ones in the UK and around the world.”