Green & Black’s tour moves to Ireland
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The Green & Black’s Taste & Colour Tour, which has been visiting locations in the UK since April, has moved across the Irish Sea for a 5 day activation in Dublin this week, coordinated and run by brand experience agency, Purity.
The first day of the tour took place yesterday (Monday 24th August) outside the CHQ building in the financial district with the Green & Black’s branded classic Citroen H van set to also visit Blanchardstown Centre, Blackrock Centre, Pavilions Shopping Centre and Dundrum Town Centre over the next few days. Locations have been carefully selected close to stores to encourage product purchase as well as driving brand awareness and product sampling.
Commenting, Purity’s Client Services Director, Mark Dunn said, “The tour provides a fantastic opportunity to raise brand awareness amongst consumers in Ireland’s largest city as well as develop relationships with some of Dublin’s key retailers.”
Following the activation in Dublin the Green & Black’s Taste& Colour Tour will be back on the road again in England from September through to December.
The tour is part of Green & Black’s Organic biggest ever integrated marketing campaign worth £2m and combining TV, print, PR and event sponsorship.
