Hive Active Heating connects with Carat
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British Gas is reaching out to thousands of Britons planning to make home alterations and improve heating efficiency, with an innovative experiential stand devised to showcase the benefits of its groundbreaking remote home heating technology, Hive Active Heating.
Created by Carat Sponsorship, ‘Experience Hive, by British Gas’ is a unique installation fitted out with interactive screens and a Hive Active Heating demo app, which enables consumers to control domestic heating and hot water systems via mobile or online. The innovative brand experience will tour the biggest home shows and other locations in the UK until Spring next year and is designed to help consumers understand what Hive Active Heating is, how it works, and how easy it is to use.
It is hoped the campaign will boost consumer interest in the service and technology which comes at a relatively low retail price of £199 and the estimated energy annual cost savings of £150.
Within the stand itself; a six-pod station houses a display screen and a demo version of the app on a smartphone, which is used to control the screen. Visitors can interact with the screen via two modes: ‘Experience Hive’, which allows visitors to use the Hive Active Heating app to control heating and hot water in the virtual home, and ‘Watch Film Clip’, which runs a brand video demonstrating how the app can help consumers manage their energy use an benefit from greater control over their heating. Visitors who engage with the experience will be entered into a free prize draw to win an iPad Mini and Hive Active Heating
‘Hive Experience’ has already received over 1,300 visitors following its debut at the National Home Improvement Show in London last week.
Olivia Magnusson Murray, experiential and events Manager at Carat said: “New technologies and the ever-growing prevalence of connected devices are impacting every aspect of consumers’ lives and behaviours, and allow us to explore new ways to communicate brand values and promote new products.”
“With ‘Experience Hive’, we have created a highly engaging and truly media redefining experience designed to specifically target and appeal to a consumers who have increasingly hectic lifestyles and need simple solutions for their homes. We are already very impressed by the business value being generated for British Gas following its unveiling last week.”
Charlotte Crook, marketing manager, British Gas, said: “This was our first consumer event for Hive, by British Gas. It was a fantastic opportunity to launch our new product, Hive Active Heating that lets you control your heating and hot water remotely via mobile, tablet and laptop. This was the first time customers have been able to interact with Hive Active Heating and it has been fantastic seeing the reaction of customers when they discover how intuitive and easy-to-use the app is. We generated a huge amount of interest from a wide range of visitors to the stand, and got some great feedback from customers.”
