Hotcow rolls out Activia sampling activity

Hotcow is rolling out an experiential sampling campaign for Activia Pouring Yogurt called ‘Shake Up Breakfast’. The campaign is live for 25 days across various stores in the South East of England.

The campaign is aimed at driving trial of Activia Pouring Yogurt through a robust sampling activity that educates consumers on the versatility of the product. With breakfast being the key usage occasion for Activia Pouring Yogurt, Hotcow have designed a live strategy that will communicate to new consumers and drive sales.

In a recent shopper survey by Hotcow Insights Team, 71% of respondents said they will be more likely to try a sample if the stand looks visually appealing. Brand awareness for Activia Pouring Yogurt will be significantly enhanced through a creative stand, consisting of a huge bowl of cereal, complete with spoon, alongside a giant pack of Vanilla Pouring Yogurt that actually dispenses the product.

The Hotcow team will tour the stores, inviting consumers to try a delicious chilled sample of the three flavours of Activia Pouring Yogurt – Vanilla, Strawberry or Natural. The yoghurt will be served with a variety of cereals to showcase the great-tasting experience of smooth Pouring Yogurt with crunchy cereals.

Sally Durcan, managing director of Hotcow, says: “We are extremely pleased to be working with Danone and have created a robust strategy that has taken into account how and why shoppers stop, listen, try and buy”.

Amelia Wong, assistant brand manager at Danone, says: “Activia are looking forward to working with Hotcow to deliver an impactful and engaging experience for consumers. Activia Pouring Yogurt is not only delicious but a fantastically versatile product also and it’s time consumers knew about it! We’re counting on Hotcow to get consumers excited about all the different ways they can shake up their breakfast with Activia Pouring Yogurt”.

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